Founder of ASA Finance, Ashley Smith is a finance industry veteran with over 18 years of experience helping small to medium-sized businesses grow. He’s worked with some of the world’s largest financiers and understands firsthand the pressures business owners face — because he’s one himself.
That experience drives his mission: to make finance work harder for his clients. Ashley is passionate about delivering value, clarity, and confidence through tailored lending solutions.
Under his leadership, ASA Finance has been recognised as a leader in the field — named CAFBA’s National Brokerage of the Year (fewer than 5 brokers) in 2024 and Connective Queensland’s Asset Finance Broker of the Year three years running.
With access to over 25 lenders, Ashley ensures every client is set up to unlock their full potential.
We are proud to be recognised for our commitment to business finance.
These awards reflect the trust our clients place in us and our focus on helping businesses move forward with confidence.
ASA Finance Group provides a wide range of heavy equipment finance options for businesses across various industries including construction, mining, logistics and more.
Credit Representative 480549 is authorised under Australian Credit Licence 389328
Disclaimer: Your full financial situation will need to be reviewed prior to acceptance of any offer or product
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